IBM PresentatiOn Making

标签：市场营销培训,营销培训,

Subject or context
Major idea or recommendation
Benefits or value proposition
Evidence and analysis
Detailed recommendations and actions
IBM believes there is a substantial opportunity in the online leasing market
XYZ Company should target the following customer segments:
Professional Services and Manufacturing
IT, office, and manufacturing collateral classes
Small business, small ticket market
These customers should be targeted with a multi-channel approach:
Indirect
Aggregators
Direct
The major channel to these customers will be the indirect one--through Internet intermediaries that give access to the customer at the point of transaction
Each of these channels appeal to customers with unique buying behaviors
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