365度品牌

标签：生产管理教程,企业管理教程,
Victoria’s Secret: Objective
Get men to buy women’s underwear..
让男人去买女人的内衣.


Intensification by weaving the ideas together将不同的IDEA组织在一起
Publicise unheard-of response to world’s first online fashion show advertised during the SuperBowl   在Superbowl期间发布广告， 告知公众世界上第一个网上市装秀

Summary小结
Interplay and intensification improve results   相互影响和强化提升最终结果
Brand World is a sensory surround that maximizes involvement through picking points of contact which will intensify involvement and working the interplay between them   品牌世界时一个感觉的世界， 它通过选择不同有相互影响的接触点，加强消费者对品牌的投入度
Day in a Life, Snap, Points of Contact and the Strategic Impact Matrix are 360° tools  各种360度思考的工具

Group rcise 3 分组练习
Go back into your groups  回到你的小组
Explore the Brand World for your brand 发掘你们品牌的品牌世界
Generate Points of Contact options and evaluate them using the Strategic Impact Matrix   产出接触点并运用策略矩阵加以评估
Report back in one hours time   1小时后报告




Conclusion 结论
What We Have Done 我们学习了什么？
How We Got There 如何得到？
Sequence 顺序
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