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品类管理流程

  • 名称:品类管理流程
  • 类型:管理教程
  • 授权方式:免费版
  • 更新时间:10-15 16:32:06
  • 下载要求:无需注册
  • 下载次数:6845
  • 语言简体中文
  • 大小:48.0 KB
  • 推荐度:4 星级
《品类管理流程》下载简介

标签:生产管理教程,企业管理教程,
CATEGORY MANAGEMENT
Session Objectives:
Define Category Management (CM)
Describe Category Management as a Business Process
Discuss Critical Issues Related to  Successfully Developing a            Category Management System  
Bringing Better Value to the Consumer is the Primary Focus of Category Management.

Category Management has expanding into durable goods and services.
Is Category Management just for the grocer?
Durable Goods
Auto Industry - GM Pontiac & Ford
Service Industry
Phone Service
Financial Services/Banks
The ECR System

CATEGORY MANAGEMENT:   HOW IS IT DIFFERENT?
Category/Brand/SKU Management under one Decision Maker
Consumer-Focused Strategies
Data-based Decision Making
Proactive Business Planning
Collaborative Work Process
Manage Category As Business Unit
Focused on Category ROI  - NOT Sales or Gross Margin
SKILLS NEEDED TO BUILD BUSINESS THROUGH CATEGORY MANAGEMENT
Data analysis and technical mastery
Shopper and consumer understanding
Strategy development
Financial and logistics expertise
Innovation
Total Systems Focus

Road Map
Category Management as a Business Process.
Category Definition - critical in determining the products that make up the category and in establishing the segmentation strategy.
What is a Category?
A distinct, manageable group of products/services that CONSUMERS perceive to be interrelated and/or substitutable in satisfying their need(s).

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Tag:管理教程生产管理教程,企业管理教程企业管理资料 - 经营管理 - 管理教程
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